Nature and Man

Charles Baudelaire is a controversial French poet during the 1840’s. Choosing not to take up law, he was sent him to a trip to India during which he discovered his passion for poetry. Later on he was part of the 1900’s movement, the Symbolist, whose goal was to show the world different perspectives or the â€Å"hidden meanings† of objects. Scandalizing the masses his book The Flowers of Evil, which contained Correspondences, was condemned by the public. In Correspondence, Charles Baudelaire uses metaphors to connect the nature and the senses of a person. This is evident through out the poem.Temples according to Merriam-Webster is a building for religious practice. Therefore temples are sacred and in the very first line of the poem, â€Å"Nature is a temple in which living pillars†, Baudelaire uses metaphor to connect sacredness and nature. Naturally, nature has trees and temples have pillars, which hold the structure. Again, he uses metaphor to make nature ’s trees the living pillars of the temple in this instance are nature. In the next line, one will see how a sacred place like this can be a safe haven to its people. Whenever a person of a certain religion is at lost, he seeks refuge in his respective religion.Now, nature as a temple can be a place where it can â€Å"give voice to confused words†. The third line is connected to the first one. Baudelaire uses the verbs â€Å"is† in the first line and â€Å"passes† in the third line. So while nature is a temple, man passes through it. It gives the impression that while man is changing, nature is constant. Also, all things sacred are kept secured thus the poet’s use of the term â€Å"forests of symbols†. He shows the need of nature to be kept sealed, as it is sacred. And though the man passing through is confused, the sacredness in which he is engulfed in â€Å"look at him with understanding eyes†.In the next stanza, Baudelaire uses the technique alliteration. Though it is not evident in the translation made by William Aggeler, it can be heard in the video of the original French version of the poem being read by Gilles-Claude Theriault. At the first line he talks about prolonged echoes and in the next 2 lines the words Baudelaire used words, which sort of sounded alike. It was like he was using the words to represent the prolonged echoes he was talking about. Then the last line of this stanza talks about how â€Å"perfumes, sounds and colors correspond†.Baudelaire will further discuss the similarities of these 3 in the next stanza. In the third stanza, synesthetic metaphors were used heavily. The sense of touch of the flesh of children, taste of oboes and sight of a color of meadows were all used as comparative devices for perfume, which is normally, uses the sense of smell for its description. The 5 senses are a major part of the poem and it’s most obvious in this stanza. Even the poem ends with the word senses. The third line of the third stanza he now uses contradicting moralities to attribute to the other kinds of perfume he didn’t describe in the previous lines.In the last stanza, Baudelaire talks about the power of perfume to spread. Looking at this in the perspective of nature, it can be said that perfume represents everything around us. As perfume is a liquid that requires the sense of smell, it is potent enough to be able to disperse in the air of nature. Also, since perfume is dispersed in the air, it is in a way inescapable because the scent will follow you. If another scent comes along, it will either mix, or over power the other one. He says it is â€Å"like amber and incense. Musk, benzoin† all of which are ingredients used in the process of making perfume.And while a perfume has the â€Å"power to expand into infinity†, it â€Å"sings the ecstasy of soul and senses†. The personification in the last line of perfume is used because he rei terates the point he made in the stanza before this, how perfume does not only touch the sense of smell, but all the senses. Baudelaire uses metaphors to connect nature and the 5 senses to wonderfully weave a tapestry depicting the relationship society of man and the aspects of this society. He shows the beautiful interconnection of man and nature despite the traces of imperfections surrounding it.

Macbeth’s changing state of mind Essay

With close reference to three key scenes within the play, explore the dramatic devices that Shakespeare employs to reflect Macbeth’s changing state of mind. Macbeth is another one of Shakespeare’s great tragedies, based on Holinshed’s Chronicles of England, Scotland, and Ireland. It tells us about the fall of the ambitious couple, Macbeth and Lady Macbeth. Macbeth is the tragic hero, a character who has a fatal (tragic) flaw within himself that he cannot change. He is not a bad person to begin with but he does become evil; he is just too ambitious. Macbeth is a story about the murder of a king by Macbeth, and the revenge of a son (Malcolm), three witches who plot against Macbeth, and Macbeth’s rise and fall. At the time Macbeth was written King James the 6th of Scotland also became King James the 1st of England. He moved from Scotland to London, there became a fashion for all things Scottish. King James’s family tree goes back to Banquo therefore Shakespeare made Banquo innocent to not offend the king. King James was extremely interested in witchcraft; he even wrote a book called Daemonology. To the audience in the 16th century witchcraft was a really big issue and more importantly it was so real for them that it forced English parliament to create laws against it. We don’t realise it but people were absolutely terrified of witches and they believed in them just as much as they believed in God. The main power the witches were supposed to have, was telling the future, another was being able to open locks and sail through the roughest seas in a sieve. We see that witches have a big impact and play a big part in the play Macbeth. This is shown as the first people to enter are the three witches and these witches have a big influence on Macbeths changing state of mind as they drive him on to kill Duncan along with Lady Macbeth and Macbeths own ambition. From the outset we see that Macbeth is a very ambitious and loyal soldier as Duncan announces that he has done well in battle fighting the Norwegians. Duncan gives Macbeth the title â€Å"Thane of Cawdor† as reward for his valour; Shakespeare uses irony here as the first thane of Cawdor betrayed Duncan and Duncan later dies at the sword of trusted Macbeth. In Act 1 scene 7 we see Macbeth reveal a whole series of conflicting thoughts and feelings by talking aloud to the audience, this is called a soliloquy; this section is mainly about his true feelings about committing the murder of King Duncan. Here his state of mind has changed from at the start of the play when he was given the title, but know the witches have told him he will become the King his state of mind is insecure about the next step forward by committing the crime. Macbeth recognises that his intentions are crime when he says the word â€Å"assassination† Macbeth declares that King Duncan has been a very good king â€Å"this Duncan Hath borne his faculties so meek hath been so clear in his great office† and that his murder would therefore not be justified in the eyes of heaven. Macbeth realises King Duncan has done an awful lot for him and realises he should be very grateful. â€Å"He’s here in double trust; First as I am his kinsman and his subject† this is one of his main reasons why he doesn’t want to kill Duncan as he says he is a subject to the King so he should be a loyal servant to him. â€Å"Strong both against the deed; then, as his host, who should against his murderer shut the door† Secondly as host he should protect King Duncan from intruders whilst he is in his care. During the soliloquy Shakespeare uses a lot of alliterations to emphasise Macbeths point â€Å"Trumpet- tongued† and â€Å"naked newborn† The first two lines is where Shakespeare uses a euphemism â€Å"it† to refer to the murder, this shows us that he realises what e is doing is wrong, he also uses repetition to add to the flow and pace of the text, this emphasis how quickly Macbeth is thinking and also shows his confusion and his fear of the murder and this is a good dramatic technique. During lines two to five of the soliloquy we see Shakespeare change the structure as he writes it to appear like a thought process as it is broke and there are lots of uses of commas, this structure shows us that his thought process is confused and erratic with lots of pauses. The sentence â€Å"this blow† relates to the murder as Macbeth won’t say it and this shows the audience he is frightened of committing it. In lines six to seven Shakespeare uses yet another of the many dramatic techniques, here we see him use imagery as Macbeth says â€Å"But here, upon this bank and shoal of time, we’d jump the life to come† here Macbeth is saying that eternity is the sea and his time living is in a sandbank In the sea. He’s worried what will happen after he dies. Will he be punished in the after life? He needs to jump to the next life so he can’t be punished. Throughout the soliloquy the audience are realising that Macbeths conscience is and will get on top of him after the Murder. This links back to Act 1 scene 5 where Lady Macbeth realises she will have to take a leading role and will have to urge him on to kill Duncan as she knows Macbeth will not carry out the deed alone. Directly after Macbeth’s soliloquy Lady Macbeth and Macbeth ask each other a short series of questions about Duncan, â€Å"He has almost supped: why have you left the chamber? Hath he asked for me? Know you not he has? The unanswered questions they both pose highlight the tension of the situation; this shows us how edgy Macbeth feels. Lady Macbeth then has a long speech where Shakespeare uses rhetorical questions to tell Macbeth that she is angry with his change of Mind. Here Macbeth’s state of mind has changed from the beginning the play where he was going to kill Duncan but after his soliloquy where he thought more about it and what Duncan has done for him, his mind has completely changed to the opposite. The audience see that his conscience has got the better of him and how easily swayed he is. By the end of Act 1 scene 7 Macbeths mind has changed again due to his wife, this shows the audience just how emotionally insecure he is. His mind has changed because of Lady Macbeth’s comments as she continues to speak to him in a confident and calculating way. Lady Macbeth says â€Å"how tender ’tis to love the babe that milks me: I would, while it was smiling in my face , have plucked my nipple from his boneless gums, And dashed the brains out, had I so sworn as you Have done this.† This is basically saying that she would have taken her newborn child off her breast and smashed it on its head if Macbeth asks her to do so. This is a very effective use of powerful imagery and is the kind of language that would bring Macbeth to Lady Macbeth’s side. Lady Macbeth has the murder all planned out which shows the audience just how desperate she is to become queen. As we leave Act 1 scene 7 Macbeth is as ready as Lady Macbeth is to kill King Duncan. In Act 2 scene 1 â€Å"is this a dagger I see before me† this hallucination leads him on to kill Duncan. His conscience is getting the better of him. This hallucination is a great dramatic technique as it would be very powerful for the audience to see. Here we see Macbeth is losing his mind a little, and he is still very insecure mentally. At the start of Act 2 scene 2 Shakespeare uses another soliloquy to show Lady Macbeths feelings to the audience, her soliloquy shows her exhilaration and determination as the owl screeching doesn’t frighten her, it is rather taken as a good sign that Duncan will be dead soon. When Macbeth enters Lady Macbeth is overjoyed â€Å"Husband!† as she started to doubt her husband’s capacity to do the deed. In the first few lines there are a lot of questions that Macbeth asks â€Å"I have done the deed. Didst thou not hear a noise?† and â€Å"When?† and â€Å"as I descended?† all these questions make Macbeth seem jumpy. It shows the audience his mind is insecure as they both speak to each other in short jerky sentences which show discomfort. As Act 2 scene 2 carries on we see that Lady Macbeth is still the dominant partner but we know it doesn’t stay this way throughout the play as things change later and the pair’s roles are virtually reversed. Macbeth knows what he has done is evil and is worried by the fact that he couldn’t say Amen â€Å"Listening their fear, I could not say `Amen.'† Macbeth then goes on to say â€Å"sleep no more!† this tells the audience that he is worried everything will change now and that he wont be able to sleep properly again. His behaviour has completely changed from the start of the play where he is considered a â€Å"brave warrior† he is now weak and down and out and this is put across very well by Shakespeare. His state of mind has now changed again after carrying the murder out. Before the murder he was as ready as Lady Macbeth but know his conscience has got on top of him again and we see that he is feeling discomfort. Shakespeare uses more imagery as he says â€Å"great natures second course† this is referring to natures other form (either spending time walking or sleeping) and is the meat of the meal (meaning the second course of a meal) another time in the play where Macbeth reflects on what he has lost or might have lost is in Act 5 scene 3 where he is nervous and slightly concerned but he thinks he is untouchable and is over confident. He is approaching his death here and realises that he is going to die, he can’t do anything, and he says â€Å"hang everyone that talks of fear.† He puts on his armour early, as this is where Macbeth feels safest, where he started his career, we see here that his state of mind has changed again, it has got stronger as his wife’s mind has got weaker, there roles have completely reversed from the beginning of the play. In the same sentence he asks about Lady Macbeth. The doctor says she has got to cure herself, the doctor implies that she needs to go to confession. Here we see him losing his wife and his life and this relates back to Act 2 scene 2. At this point in the play Shakespeare is revealing that Macbeth and Lady Macbeths relationship is very unstable as Lady Macbeth is trying to relieve Macbeth of his guilt. As Macbeth has committed a worse murder as he has killed a king which is called deicide. Act 4 scene 1 opens â€Å"a desolate place near Forres In the middle, a boiling cauldron. Thunder. Enter the three witches† this is a very powerful opening by Shakespeare as it describes the setting of the scene, the â€Å"boiling cauldron† symbolises the burning fires of hell and also that there is trouble brewing,this shows the tension of Macbeths skin. It shows his strange and repulsive thoughts like in the cauldron, and this may be a symbol for Macbeth that this will be where he goes. Also Shakespeare has split the word â€Å"thunder† from â€Å"lightning† this relates to Macbeths and Lady Macbeths relationship being detached and separated. The whole sentence creates an eerie atmosphere. This atmosphere symbolises Macbeths mind at this point as it is mysterious and frightening. The witches refer to Macbeth as â€Å"Something wicked† In conclusion we see that Macbeths mind has changed dramatically throughout the play, at first we see him feeling insecure and after the murder we see him still edgy and jumpy. But when we get further through the play we see his state of mind changes as he feels untouchable but he still feels on edge as in Act 5 scene3 we see him try to comfort himself by repeating the witches’ prophecies as he is told of the approaching armies. At the end of the play we see Macbeth as an evil character, but this isn’t the same at the start, where we see him as more of a hero.

Business Capstone Project Process Perspective

The current literature consists of developing a prehensive literature review regarding the topic â€Å"What factors influence the purchase of organic food ways Rosebery residents in Sydney NSW?† In the present literature, the three different hypothesises have been framed by the researcher to evaluate the topic critically. At the same time, the strengths and weakness have been mentioned by the scholar as well. Altogether three problems have been framed to cover the current literature review. The three different phrases used in the current research are as follows: The current thesis statement of the study is â€Å"The demographic and social factors are the primary drivers behind the increased organic food purchase intention of the Rosebery Residents in Sydney NSW.† The current organic food consumption pattern of the Rosebery Residents in Sydney NSW: Hypothesis: The organic food consumption pattern in Rosebery Residents is increasing The organic food consumers in Australia are increasing drastically. Smithand Paladino (2010) stated that the segmentation had been based upon the demographic factors such as food oriented lifestyles, attitudes towards organic food and the frequency of the purchasing the organic food. The socioeconomic profile of the organic food consumer indicates that the customers reach the age 30s and have no children intends to purchase organic food for the betterment of the health (Kriwy and Mecking, 2011). Also, more than 44.1% of women respondents prefer to consume certified organic food pared to the 33.8% of the men (Lyons, 2006). On the other hand, the Australian food news also indicates that the Australian certified retail market is expected to continue growth in the organic food production (Lobo et al. 2013). The website also states that 69% of the primary shoppers prefer to bring at least one certified organic products in the past one year (ausfoodnews .au, 2016). It has also been estimated that the Australian organic market is now estimated to be worth $200 million. The Australian food news also indicates that Australia has one of the largest natural lands in the world, which is more than 22 million hectares (ausfoodnews .au, 2016). Between the FY 2011-2014, there had been a 53% increase in certified organic land area. The food department of Australia also states that the consumption pattern in the organic food is framing a record growth across all regions of Australia (Zepeda and Deal, 2009). On the other hand, the past literature also indicates that around 60% of the customers purchase organic products (ausfoodnews .au, 2016). However, the overall sales volume of the organic product is less than 1%. In this regards Agnieszka HÅ‚obiÅ‚ (2010) stated that the consumption of organic food products varies from one region to another due to the changes in the preferences of the consumers. Maye et al. (2007) also stated that the consumption pattern is fluctuating in nature. The article also provides a parative study regarding the trend of conventional and organic farming to improve the health sustainability of the munity. This study indirectly links the impact of producing a greater degree of biological products on the consumption pattern of the city (Wood et al. 2006). It has been identified that the production of the organic products is prioritised to reduce the environmental impacts that occur from the manufacture of the conventional products (Grà ¸nhà ¸j, 2006). Thus, the availability of more organic product will automatically redirect the customers to shift into the purchase of natural products. Hypothesis: The organic food purchase pattern in Rosebery Residents is increasing: The current journal indicates that people from the 50-69 years age group prefer to buy organic foods. On the other hand, it has been identified that most 10.3% of the overall Australian population purchases organic foods from the retailers (Thoegersen, 2006). However, Pearson Et al. (2010) stated that survey report published in FY 2016 indicates that almost 57.7% of the customers rarely purchase the organic food, due to the cost involvement and taste factors. Mainly taste and health protection have been identified as the prime motivators for a definite purchase intention of the organic food. Also, the current journal also indicates that more than 70% of the total population somewhat interested in buying organic foods, while 10.4% consumers are not at all interested to buy the organic food. Therefore, the strength of the current literature is its descriptive analysis regarding the consumer purchase pattern for the organic foods. Overall methodological aspects have also been mentioned explicitly. On the other hand, the report published by the Age innovators also indicates that the organic grain production has been increased by 20%, and the sales value has improved by 67% (ww.aginnovators.org.au, 2016). Thus, it is evident that the consumer purchase pattern is growing towards the organic food products (Paul and Rana, 2012). The Australian Organics Market Report 2014 draws on six years of parative consumer data gathered by the Mobium Group indicates that   Australian customers are aware regarding the fruitfulness of the organic products and improved the purchase intention as well. Therefore, it can be considered as a major strength of the source. The data gathered from the organic food production report also indicates that the certified organic operators in NSW have been increased from 688 to 1068 within a span of 10 years starting from the FY 2002-FY2011 (austorganic , 2016).The value of the organic market sector is also 25% in the NSW, which is the second largest in the overall country (Karlse et al. 2013). The consumer purchase intention is found greatest in the Queensland region, followed by the NSW (www.aginnovators.org.au, 2016). Finally, natural news states that the Australian organic food market gets 15% increment each year due to the changing purchase pattern of the consumers (www.naturalnews , 2016). The certified organic products are preferred by the majority of the customers. Hypothesis: The demographic, food quality and health issues are the primary drivers for consuming natural food products The analysis of the past literature indicates that the perceived food quality and the demographic factors significantly influence the purchase intention towards the natural food product. In this context, Monier et al. (2013) stated that the intrinsic quality cues depict the freshness of the outputs, which attracts the customer towards the product. On the other hand, Paladino and Baggiere (2008) stated that the ageing population is also an important factor for influencing the customer purchase intention towards the organic products. However, the environmental concerns and the animal right issues are also impacting to a large extent on the natural food shopping behaviour. The literature regarding the Transtheoretical model of changing behaviour also indicates that positive buying behaviour of a region influences other munity to opt for the similar health products (www.aihw.gov.au, 2016). The purchase conduct of the Queensland munity has affected the inhabitants of NSW, due to which the purchase intention has been increased from the previous scenario.   Also, the majority of mid age customers prefers to consume organic food products to resolve the health issues. The overall purchase intention has b e 35%, which was lesser in the FY 2012-2014 (www.aihw.gov.au, 2016). Therefore, the demographic, social and health related issues significantly influence the organic product purchase behaviour of the munity of NSW. The current study indicates that every hypothesis has been justified by utilising a set of past literature and the online sources. Different sources have been used as secondary data to cover the current literature. Considering the first hypothesis, the journals and articles used have been fund potential enough to address the hypothesis. No such major weakness has been found in the current article as the present appetite for the organic food has been demonstrated concerning facts and past data. However, the data source mentioning the petitive study among the production of biological and conventional food fails to satisfy the hypothesis. This is the weakness of the data. However, the current literature significantly discussed the organic food consumption pattern of the developed countries including Australia. Thus, the availability of the facts can be considered a major strength of the secondary sources. While addressing the second hypothesis, it has been identified that every source potentially discusses regarding the purchase pattern of the consumers of NSW towards the organic food products. Therefore, it could be considered as the primary strength of the journals. On the other hand, no such weakness has been observed from the secondary sources that have been used to satisfy the second hypothesis. Finally, the address of hypothesis three has been made in a potential way. The majority of the sources also provides a longitudinal study related to the demographic and social factors influencing the overall purchase behaviour towards the organic products. Also, these resources also adequately address the behavioural insights of the inhabitants of NSW towards buying the organic food products. The overall methodological perspectives and the data analysis have been made in a potential way to address the current thesis statement. Therefore, the overall hypothesis analysis indicates that the current thesis statement has been addressed in the current study. (No Date) Available at: https://www.aihw.gov.au /WorkArea/DownloadAsset.aspx?id=10737422837 (Accessed: 31 August 2016). (No Date) Available at: https://www.naturalnews /048100_organic_food_GMOs_Australia.html (Accessed: 31 August 2016). Agnieszka HÅ‚obiÅ‚, K. (2010), â€Å"Ecological education for sustainable development – theory and practice†, Problems of Sustainable Development, 5(2), pp. 87-94 Biological Farmers of Australia Ltd (2012) Australian organic market report 2012 1. Available at: https://austorganic /wp-content/uploads/2013/09/Organic-market-report-2012-web.pdf (Accessed: 31 August 2016). Design (2016) Australia’s appetite for organic foods at record levels. Available at: https://ausfoodnews .au/2014/12/10/australias-appetite-for-organic-foods-at-record-levels.html (Accessed: 31 August 2016). Grà ¸nhà ¸j, A. (2006), munication about consumption: a family process perspective on ‘green’ consumer practices†, Journal of Consumer Behaviour, 5(6), pp. 491-503 Karlsen, K.M., Dreyer, B., Olsen, P. and Elvevoll, E.O. (2013) ‘Literature review: Does a mon theoretical framework to implement food traceability exist?’, Food Control, 32(2), pp. 409–417. Kriwy, P. and Mecking, R. (2011). Health and environmental consciousness, costs of behaviour and the purchase of organic food.  International Journal of Consumer Studies, 36(1), pp.30-37. Lobo, A., Mascitelli, B. and Chen, J. (2013). Opportunities for small and medium enterprises in the innovation and marketing of organic food: investigating consumers’ purchase behaviour of organic food products in Victoria, Australia.  AI & Soc, 29(3), pp.311-322. Lyons, K. (2006) ‘Environmental values and food choices: Views from Australian organic food consumers’, Journal of Australian Studies, 30(87), pp. 155–166. Maye, D., Holloway, L. and Kneafsey, M. (2007). Alternative food geographies. Amsterdam: Elsevier. Monier, S., Hassan, D., Nichà ¨le, V. and Simioni, M. (2013) ‘Organic food consumption patterns: Journal of agricultural & food industrial organization’, Journal of Agricultural & Food Industrial Organization, 7(2), pp. 12–28. Paladino, A. and Baggiere, J. (2008), â€Å"Are we ‘green’? An empirical investigation of renewable electricity consumption†, European Advances in Consumer Research, 8, pp. 340 Paul, J. and Rana, J. (2012) ‘Consumer behavior and purchase intention for organic food’, Journal of Consumer Marketing, 29(6), pp. 412–422. Pearson, L.J., Park, S., Harman, B. and Heyenga, S. (2010) ‘Sustainable land use scenario framework: Framework and ou es from peri-urban south-east Queensland, Australia’, Landscape and Urban Planning, 96(2), pp. 88–97. Smith, S. and Paladino, A. (2010) ‘Eating clean and green? Investigating consumer motivations towards the purchase of organic food’, Australasian Marketing Journal (AMJ), 18(2), pp. 93–104. Thoegersen, J. (2006), â€Å"Media attention and the market for ‘green’ consumer products†, Business Strategy and the Environment, V15(3), pp. 20-50 White, M. (no date) 6 booming Australian organics sectors – $1.7 Billion reasons to get in the market. Available at: https://www.aginnovators.org.au/news/6-booming-aussie-organics-sectors-%E2%80%93-and-why-cleaner-greener-farmers-are-raking-it (Accessed: 31 August 2016). Wood, R., Lenzen, M., Dey, C. and Lundie, S. (2006) ‘A parative study of some environmental impacts of conventional and organic farming in Australia’, Agricultural Systems, 89(2-3), pp. 324–348. Zepeda, L. and Deal, D. (2009). Organic and local food consumer behaviour: Alphabet Theory.  International Journal of Consumer Studies, 33(6), pp.697-705. Getting academic assistance from

Construction Site Administration Article Example | Topics and Well Written Essays - 1000 words

Construction Site Administration - Article Example They keep a check on these activities and deal their clients in their own intellectual manner. Many successful organizations have discovered the impact of "projects" on the success of the enterprise (Lewin, 2000), and have acknowledged "Production Management in Construction" as a distinct and valuable discipline. What many organizations yet to recognize though, is the importance of implementing Production Management in Construction under the same structures and centralization that has become the paradigm for most other disciplines. The increasing emphasize and importance being placed on Production Management in Construction today and the growing complexity of the function and roles of the Production Manager makes it necessary for us to develop a better understanding about the various processes of Production Management in Construction, how the processes and management approaches vary for different project types and how Production Managers can become more effective at their roles. Production managers manage and coordinate the resources and activities required to produce billions of goods and services every year throughout the world. Although their duties vary from the different kinds of production they are responsible for, production managers still share many of the same major responsibilities. These responsibilities include production scheduling, staffing, procurement and maintenance of equipment in case of industrial production, quality control, inventory control, and the coordination of production activities with those of other departments.Depending on the type of production, the production process consists of subsections of production management that include planning, engineering, quality control, administration, and personnel training. The planning process consists of implementing, organizing and controlling production and coordinating operations. The engineering process involves selecting the tooling and production methods for the organization, planning the utilization of human resources, determining production costs and directing productivity-improvement projects. Quality control is a very important part of production management and involves organizing and directing a quality control department. Then there is administration process that consists of planning and managing an operating budget and accounting for purchases, stocks and material resources. Last but not least there is the personnel training that involve organizing and directing a full training department. The primary goal of production managers is planning the production schedule within budgetary limitations and time constraints. In addition to quality assurance, these are the single two most important aims of any production manager. Production managers also must monitor product or service standards.

Community Supported Agriculture Research Proposal

Community Supported Agriculture - Research Proposal Example re created by individuals, and especially farmers in European parts of the globe to bear the expenses of farming, in order to acquire most out of the land. (Duram, pp. 77) In terms of definition, farming is performed and food is distributed according to a new socio-economic model, referred as community-supported agriculture. Moreover, community and its members play a vital and significant role in the development and maintenance of community-supported agriculture, which results in mutual benefits for the community from food production. Some of the tasks involved in CSA are delivery of produced foods on a weekly basis, which is performed by different community members. Nowadays, community-based agriculture is mostly used in the United States; however, a number of similar approaches of agriculture can be seen in other parts of the globe as well. In order to understand this form of agriculture in a detailed manner, it is essential to explore the different characteristics of it. Specifically, production of high-quality fruits and vegetables is the notion and mission of community-supported agriculture, which is achieved by the support of community members. A stronger consumer relationship can be observed in such form due to greater involvement of consumers with the producers. Every season, a supportive group of community decides to fund the budget of production, and thus, all the tasks and jobs are performed by the individuals in a collective manner. According to theories related to community-supported agriculture, a higher quality during the production of foods can be achieved by collective support and management of farming, and that is the core of such form of agriculture. In community-based agriculture, farmers do not have bear the expenses alone, which often results in reduction of quality standards, in order to lower the costs. However, the whole budget of a season is supported by the community members, and weekly production is distribution among these members,

Choose a particular strategy and evaluate it in light of the future Essay

Choose a particular strategy and evaluate it in light of the future aims of Biocote Ltd - Essay Example Market penetration strategies are most effective when a company seeks to expand its product market. The Biocote’s Ltd current market has its limitation and venturing into other markets will benefit the company immensely. This paper will discuss in detail how Biocote Ltd can implement market penetration strategies and evaluate the strategy. Biocote Ltd can rely on price penetration as one of the most effective approaches used by other businesses that pursuing market penetration. Price penetration requires the company to lower the prices of its products, a factor that is likely to attract new customers in the new market. Adopting a cost production approach will allow Biocote Ltd to lower its prices and have a competitive advantage over its competitors. In other cases, modifying the product may justify the price reduction to increase sales later. Lowering prices has often proved to be an effective strategy for companies that need to penetrate into new markets. The executive and marketing team of Biocote Ltd should give this aspect a proper consideration. A second effective approach to implementing a market penetration strategy is through increased promotions. Notably, promotions have the capacity to create brand awareness and motivate customers in a new market to try out the products. Increased brand recognition and awareness translate into increased sales. Therefore, promotions can help Biocote Ltd to establish a strong customer base in the new market. The company should introduce promotions such as trade discounts and other offers when it moves into a new market. However, there is a salient need for Biocote Ltd to be more aware of the dynamics defining the new markets, as well as the customer preferences and dynamics. Such knowledge will help the company design the most effective promotion. Biocote Ltd can register increased sales in both the healthcare

Quantitative Research Methods Essay Example | Topics and Well Written Essays - 2000 words

Quantitative Research Methods - Essay Example There are a number of factors that can be expected to have important role in determining the cognitive ability of individuals in their childhood. These factors include various characteristics of a child including gender, birth weight, breast feeding, etc., parental factors like parent qualification, parents’ social class etc. socioeconomic issues of family including ethnicity, religion, income, housing etc., other family related issues like childcare, bedtime, ability to read, etc. and geographical factors. This study will make an attempt to find which of these factors have significant effect on cognitive ability of children in UK. The thesis statement for this research can be stated as follows: Various children specific, parental, family specific and geographic factors affect cognitive ability of individuals at early age. Against this thesis statement the following research questions can be made: How do children specific factors like gender, birth weight, breast feeding etc a ffect the cognitive ability of a child? How do various parental factors like parents’ qualification, social class, etc. affect the cognitive ability of a child? How do socioeconomic factors related to a family, like ethnicity, religion, income, housing, etc. ... hypothesis: Children specific factors like gender, birth weight, breast feeding etc do not significantly affect the cognitive ability of a child Alternative hypothesis: children specific factors like gender, birth weight, breast feeding etc significantly affect the cognitive ability of a child. Hypotheses related to second research question: Null hypothesis: Various parental factors like parents’ qualification, social class, etc. do not significantly affect the cognitive ability of a child. Alternative hypothesis: Various parental factors like parents’ qualification, social class, etc significantly affect the cognitive ability of a child. Hypotheses related to third research question: Null hypothesis: Socioeconomic factors related to a family, like ethnicity, religion, income, housing, etc. do not significantly affect cognitive ability of a child. Alternative hypothesis: Socioeconomic factors related to a family, like ethnicity, religion, income, housing, etc. significa ntly affect cognitive ability of a child. Hypotheses related to fourth research question: Null hypothesis: Family related factors like bedtime, ability to read, childcare, etc. do not significantly affect cognitive ability of a child. Alternative hypothesis: Family related factors like bedtime, ability to read, childcare, etc. significantly affect cognitive ability of a child. Hypotheses related to fifth research question: Null hypothesis: Geographical factors do not significantly affect cognitive ability of a child. Alternative hypothesis: Geographical factors significantly affect cognitive ability of a child. In order to test these hypotheses a statistical test of regression will be conducted. The data and method for the test will be discussed in the next section. Data and Method: Sample data: For

Analyze the career and star persona of a contemporary movie star Essay

Analyze the career and star persona of a contemporary movie star - Essay Example At the age of three Lohan began to audition for modeling roles, landing an early job with Ford Models. From this start she gained worked for kids advertising, working for Calvin Klein and Abercrombie and Fitch (Boone). In addition to these print advertisements, as a child Lohan became involved in television commercials. It’s been noted that Lohan participated in as many as one hundred television commercials for major corporate entities during these formative years. As her career progressed Lohan eventually gained acting roles, eventually finding a spot as Alli Fowler in the soap opera Another World (Marcovitz). While it’s somewhat sinister to characterize the young Lohan as having a persona during these formative years, it’s clear that there was a great deal of production and thought put in to the young starlet’s image. In these regards, it appears that the main intent was to present an image of middle class understanding and purity. Lohan became a child w ith whom parents and children could identify with as being typically American easily relatable, just like a child from the neighborhood. As Lohan’s good girl image had been established, she extended her stardom to include films. In 1998 she landed a starring role in the Disney comedy the Parent Trap. In this comedy Lohan continued her appealing and pure star persona, being presented as the typical middle class child. Her stardom grew considerably as a direct result of this film, as critics and outside individuals indicated that her role in the production was one of significant importance (Marshall). Around this time Lohan also had roles in other Disney television movies. Notably, she starred in Life-Size (which included Tyra Banks) and Get a Clue. While her early career had presented Lohan as a highly marketable, and ostensibly middle class child, her persona was further developed during this period. In working within the Disney system, Lohan’s persona clearly became a n element of this production model. While much has been written of the Disney image, in regards to Lohan’s persona, it took on an extremely clean-cut and almost pristine goodness. Being associated with Disney gave Lohan this particular persona that was only cultivated more in interviews and other such press functions. In addition to Lohan’s affiliation with Disney her star power and persona were affected by tabloid stories. For instance, she was romantically linked to Backstreet Boy Aaron Carter. If there were any slightly salacious aspects of Lohan’s life during this period they were related to light-hearted conflicts that the tabloids either generated or uncovered. For instance, there were rumors that Lohan and Hillary Duff had feuded since both actresses had been romantically involved with Carter. As Lohan entered her teenage years her persona shifted slightly to match the challenges and complexities of her teenage self. One of the first films Lohan starred i n during this period was Freaky Friday. Rather than focusing her persona on her Disney like image, Lohan’s teenage self took more prominence. Still, it was highly clear that Lohan was extremely concerned with her image. Originally she was cast as goth-type character, but later had this changed so that

Shareholder Value Essay Example | Topics and Well Written Essays - 2000 words

Shareholder Value - Essay Example Some strategic decisions (entering new markets, increasing sales capacity, etc.) need shareholder approval as these may require capital investments that affect profits, while most tactical marketing decisions (like advertisements, promotional campaigns, etc.) do not. Since shareholders are after increasing the value of their investment (Shareholder Value or SHV), they want higher profits. Since profits result from how much the business sells and spends to generate those sales, it seems logical that SHV is a good framework for evaluating marketing decisions. This paper in effect analyzes the reasoning that making good and correct marketing decisions would increase profits and SHV. Drucker (1955, p. 36) was among the first to argue that the purpose of a business is to create value for its owners by creating and keeping customers, and that marketing encompasses the entire business and must permeate all areas of the enterprise because it is what will create and keep customers. Since then, academics and practitioners from Levitt (1960) to the American Marketing Association (AMA) have linked the marketing function with the concept of value - both to the business owners and to its customers. AMA (2004) defined marketing as "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships (customer value) in ways that benefit the organization and its stakeholders (shareholder value)." Marketing therefore links two areas where value is created: customer value that leads to shareholder value. Marketing is a complex activity that aims to satisfy people outside (customers) in order to satisfy the people inside (shareholders, managers, and employees) the business, and not the other way around. Since customers are satisfied if the business makes the right strategic and tactical marketing decisions, the customers buy what the business sells, and enough profits will come to keep everyone happy, at least in theory. Marketing decisions used to be simple and easy to make: find out what customers need, what price they are willing to pay for it, make the product, and sell it to them. Friedman (2004) argued that the age of mass production after the War was more about selling than marketing, but as the world became affluent and globalized, customer needs and wants became more sophisticated, business competition intensified, and meeting market needs became more scientific and complex and considered not only what customers want now but also what they would want in the future (Achrol, 1991). Thus, marketing decisions came to be classified as long-term (or strategic) and short-term (or tactical) depending on their impact on the business. Strategic marketing decisions took into account making an accurate (or close to it) prediction of what products would be demanded by customers in the future, and how much they are willing to pay for them, so that the business would not only decrease their profits and the rate at which profits are growing, but continue to compete and grow. Strategic marketing includes long-term decisions, aside from knowing what the present market would need and want in the future, about discovering new customers for present products, deciding on which new markets to enter, how much profits each market could generate and how much of that profit the

World History Bringing it All Together Essay Example | Topics and Well Written Essays - 500 words

World History Bringing it All Together - Essay Example Witness, for example, the impact of gunpowder; not only its role in the early Mongol invasions of Japan, but the ripple effect it created throughout history as that technology spawned not only primary improvements in the substance itself, but also tactical warfare revolutions into the medieval baronies and even later. This is only one example of a single new technology changing society and civilization forever. Discussion 2 - Inequality. Certainly when viewed from today's perspective, the institutionalized social and gender inequality during this time is repugnant. Man's inhumanity to man has always been a shocking part of history, and the socialized stigma of being a woman, or a Jew, or a slave certainly recognized no individual human right in the modern sense. That said, however, I want to note that it was upon these unequal foundations that civilization was built. Accepting the status quo was the very mindset that allowed those enslaved by the Romans to build the empire. Without the technological development of the Romans, built on the backs of those slaves, we wouldn't have running water.

Promoting the Culture of Peace in the World Essay Example for Free

Promoting the Culture of Peace in the World Essay Introduction: No doubt, the world is a vast battle-field where almost every nation fights each other. Every nation has its own military equipments. What are these for? They are only for fighting other nations whenever a war breaks out. This only shows that the world is in a very dangerous situation now a day. Every day, every second, there is a possibility of outbreak of war, nuclear war as well as cold war. It means that there is a big threat in our every day life. Not only this, terrorists also make every corner of the globe insecure. It is disheartening that the old aged, innocent children and women are in this situation that they do not feel secured and safe. Who is responsible for this, is it the politicians, or the armies, or the bureaucrats? All of them including the selfish industrialists and rich people are responsible. Who would then step out to deal with this restlessness? We, the Youth would surely be the answer. Basic Elements: The basic important step to be taken by the youth is to protect and promote human rights. Human rights include our rights for living; in order to live, we need food, and in order to have food, we need to work to earn our daily living. Peaceful and happy life is the dream of everybody. If any one is lacking of peaceful life, he is automatically lacking of happiness, so that he may become desperate, depressed or disappointed in life. The desperate or disappointed persons are the most dangerous persons in the world. In the context of North East India where various terrorist groups are in active, one Minister in the region once said, The main cause of insurgency in the North East region is that the Centre neglected this remote area. This would be true to some extent that almost all the insurgent activities in North East India are demanding independence. Some of them are seeking for secure life which would be free from the threat of assimilation by other communities. The immediate cause of insurgency in the Lushai Hills (now Mizoram) was also Mautam Famine that Laldenga and friends felt that the Central Government of India was not taking a satisfactory action to relieve the victims of that famine, and then they rebelled against the Government of India and declared Independence in the year 1966. All these are related to Human Rights, since the people felt that the Government was not taking any step for the well being of its people, almost all of them supported the rebellious activities. From the above viewpoint, we may perceive that the main cause of insurgency and terrorism is human rights violation where the victims became conscious of their rights and then claimed the same consequently. In the context of the Middle East Crisis, one thing very clear is that almost all the terrorists in that area fight for freedom, not only for political freedom but also for religious freedom. Some Islamic terrorists fight for the supremacy of Islamism that would be free from Christian domination. In all the activities of the insurgents and the terrorists, the most important instruments are the youth of those respective communities. Supposed, all these youth who are in active in terrorism and insurgency had quitted their efforts for the same, obviously the activities of insurgency and terrorism would have been null and void and there would not be a big threat in our every day life. Nevertheless, these youth had firmly committed to fight for their community and to sacrifice their lives for the same. So, in order to promote peace culture, the youth are most concern. What to do: Since the important hand and leg of terrorists are youth among themselves, the responsibility of the youth today is very high that we need to step out to deal with this. Walt Disney said that the way to get started is to stop talking and to begin working, so that it is not enough to discuss and debate upon Promotion of Culture of Peace in the World, we have to step out. It is the duty of every intellectual and educated youth to win the heart of our brothers and sisters who are in active in terrorism. We need to negotiate them, whether or not they welcome, we need to approach them, we may fail at once, but we should not quit. Dr. APJ Abdul Kalam, the former President of India on the occasion of his visit to Mizoram University on 24th September 2005 said, â€Å"Where there is righteousness in the heart, there is Peace in the World†. This statement is truly acceptable because the righteous person would never harm the others, he would never hamper development of the world Peace and Prosperity. So that we, the youth have to keep this in mind, and let it remind us of our duty to counsel our fellow youth, whether they are terrorists or civilians. For promoting the culture of peace in the world, it is an urgent need to take the suggested steps mentioned below: †¢As mentioned above, the first important step would be creating awareness among the youth, common people. We should make our fellow youth aware of the urgent need to make an effort for promoting the culture of Peace in the world. We can organize awareness campaign and other various programmes related to it. We can make them aware of the same by writing articles and essays in the newspapers and magazines. †¢We can produce Television Programme and documentary films related to terrorism and the urgent need of stepping out in mission to stop terrorism. †¢We can have sincere conversation with our friends, families and so on. So that they can propagate this issue to various other persons. If we do so, it would be effective in promoting the culture of peace in the world. †¢To have peaceful life, one should have secure life. So, it is our duty to push the government of our respective country to provide for various schemes for the well being of its subjects. For instance, in the State of Mizoram, the common people are not satisfied enough by the developmental works carried out by the state government, so that the farmers are recently conscious of their rights, they revive and constitute an organization known as â€Å"Zoram Kuthnathawktu Pawl (ZKP)† that is strongly going on to drive the government to the right way. In the mean time, almost all the members felt frustrated and has become despair because of corruption, and then there is a big threat of bloody revolution. All these are the result of unsatisfactory governance, practice of corruption, negligence, so on and so forth. However, at the same time in Mizoram, the senior prominent citizens revived and recently constituted â€Å"Mizoram Democratic Movement (MDM)† which was also the outcome of famous television Talk Show entitled â€Å"Thalaite Hmathlir (Vision of the Youth) organized by the youth that inspire and motivate everybody who is willing to have good governance. These youth of Mizoram also recently constituted an organization called â€Å"Youth Movement for Mizoarm (YMM)† that brought about moral reformation and awareness on the urgent need of good governance. And it blows like a cyclone within the state of Mizoram. Many people supported this movement and it is now hoped that it would bring about peaceful revolution. This YMM has been taking active part in promoting peace and prosperity, and because of their movement, the threat for bloody revolution by the ZKP has also calmed down and these three organizations are planning to work in cooperation for peace and development. So, it is obvious from this instance that we, the youth would step out to create awareness, to motivate our fellow youth, to inspire our parents to stop practicing corruptions and any other unfair means for promoting the culture of peace in the world. †¢We should negotiate and counsel our fellow youth who are in Terrorist groups telling them that it is not the reason why God made us to terrorize the others. We should prevent instigation of the new generations by terrorism and insurgency. †¢We should also motivate religious leaders to feed their sheep spiritual and moral laws, to tell them the purpose of God in creating men, to propagate the essentiality of peace and harmony in living together, to love one another. †¢We should always remember Gandhiji’s â€Å"Ahimsa†. As mentioned in the beginning of this paper, Nissim Ezekiel, Indian poet urged the people of the world to follow Mahatma Gandhi and that is the right way to promote Peace and Non-Violence. Works cited: oRamdinmawia, James. Poet or Reader. Talk on All India Radio, Aizawl Station. oEzzekiel, Nissim. Very Indian Poem in Indian English. oLalrawnliana, Col. Mizoramin Zalenna a Sua Vol. 2. oKindyah, P.R. Mizo Freedom Fighters.

Crisis situation Essay Example for Free

Crisis situation Essay Crisis situation happens in an unpredicted manner from which the instinctive response necessitates methodical actions to firstly prevent and secondly to recover from the magnitude of impact. But how come a crisis situation can be instantly managed at the spontaneity of incident and nick of time? This reverberating question could be the unspoken words of victims and survivors in the carnage of terrorist attack to the US soil on September 11th 2001 when the world was shocked of the great US tragedy. The crisis situation inevitably slipped beyond the US homeland security defense measures but to face the bleak reality and act for emergency management. This paper will discuss the momentous fate of the victims in the 9/11 tragedy, relating how fast, determined and methodical the emergency management have been engaged. Discussions Overview Based on the documentaries, it was about 8:46 am at the busy business district of New York City began the fateful day that doomed the twin towers of the World Trade Center as the great symbol of American power. The American Airlines Flight 11 was high jacked by unknown numbers of terrorists and purposely crashed to the North Tower of the World Trade Center. The gruesome landing instantaneously put ablaze the higher level floors and became an inferno as the airplane’s fuels exploded and oozed out throughout the building. As reported by the National Commission on Terrorist Attacks upon the United States (NCTAUS), the 911 Police Emergency Dial System was flooded with a lot of calls from eyewitness accounts. They were able to properly identify the target of the terrorist act. Response teams were mobilized within 5 seconds after the crash. The New York Police Department called for Mobilization Level 4. Immediately, 22 lieutenants, 100 sergeants and 800 police officers were dispatched to the scene of the crime. In a span of 17 minutes, what boils down as the largest search and rescue mission in the history of New York City, was dispatched (NCTAUS, 2004). The illustration below shows the flaming towers of WTC: Source: National Commission on Terrorist Attacks upon the United States (2001) According to the report, another American Airlines plane was rerouted to the World Trade Center’s South Tower as everyone thought that the attack was over. The crash intensified the woes of the rescuers, although the magnitude of the damage was not as great as that of the North Tower. As cited, â€Å"Stairwell A† was still passable from the 91st floor while a hundred of people were caught in the 78th floor of the building waiting for evacuation to begin. They tried to squeeze themselves into the already filled up express elevators but to no avail. As time passed by, the number of injuries and deaths continued to rise due to suffocation and psychological stress. Only those who were still conscious and alert were able to reach first the World Trade Center complex exits upon guidance of the evacuators (NCTAUS, 2004). Meanwhile, rescue operations went into full blast with the New York City Fire Department, the police department, and personnel from the ports authority who jointly managed the emergency response. Illustration below shows the aftermath of the â€Å"towering inferno†: Source: National Commission on Terrorist Attacks upon the United States (2001) The above illustration was also dubbed as the â€Å"ground zero† of the WTC wherein thousands have been killed including those firemen from the Fire Department of New York (FDNY) who rushed to the scene unprepared. The rubble has sustained numerous deaths when the burning debris collapsed to both rescuers and survivors who were supposed to be evacuated from the ground floors of WTC (NCTAUS, 2001). Placement of emergency management structure The placement of emergency management structure and leveling of preparedness was set since the first terrorist attack in 1993. As a brief background, Claire Rubin (2004) from the Washington University has cited in her study paper that the homeland security and emergency system of the government has established the strategic defense. This was in line with the emergency response to the 1993 terrorist attempt to bomb the World Trade Center when a 1,500-pound bomb was detonated killing 6 people and injuring a thousands. The illustration below shows the potential target of terrorist attacks:

Business Strategy Of Wal Mart In Japan

Business Strategy Of Wal Mart In Japan Globalisation is described as a process of world wide integration of culture, technology, social, political and economic factors. It is all about the creation of a world unified market and this can be observed with the growing levels of global trade (Luthans and Doh, 2009). Globalisation is evident in the shift of Multinational companies (MNCs) and economies from a world of isolation as a result of trade barriers to a world of reduced trade barriers and more inter related businesses and economies (Hill, 2009). MNCs now, expand from both developed countries, developing countries and emerging countries and vice-versa. There is therefore increasing competition among nations (The Economist, 2008). The global expansion of businesses over the years into different international markets have helped these businesses to increase their sales, competitiveness, reduce their cost of production and expand out of their saturated home markets (Root, 1994; Hill, 2009; Daniels et al., 2009). Retailers are not exceptions to this global expansion. This article will evaluate the internationalisation strategy of Wal-mart in Japan. Wal-Marts internalisation strategy in Japan is of particular interest because it recently pulled out of two of its international markets; Germany and South Korea. Its success in Japan is still questionable especially as Japan has proven to be a difficult market for many foreign retailers. International companies such as Carrefour, Boots have pulled out from the Japanese market after facing business challenges (Luthans and Doh, 2006). The literature review will analyse the Integration- responsiveness I-R framework as well as culture. These frameworks will be used for the evaluation of Wal-marts internationalisation strategy into the Japanese market in comparison with its international competitor Tesco Plc. The use of these two frameworks is to show the extent to which Wal-marts strategy responds towards Japanese local tastes and preferences in achieving a successful internationalisation. Conclusions and recommendations will be drawn from this analysis. BACKGROUND OF WAL-MART Wal-mart was founded in 1962 by Sam Walton and opened its first discount store in Rogers Ark, USA. In 1969, the company incorporated to become Wal-Mart Stores, Inc. Wal-mart stores feature general merchandise such as electronics, clothing, and home appliances. It also has complete groceries units. The company employs more than 2.1 million associates, serving more than 176 million customers a year. In 2009, it ranked first among retailers in Fortune Magazines Most Admired Companies survey and is also the largest retailer in the world (Wal-mart, 2009). As a result of the saturation of the American retail market, Wal-mart started its international expansion into foreign markets in the 1990s first into Mexico and subsequently expanded into thirteen other countries including Japan China, Canada and Great Britain (Wal-Mart, 2009; Hill, 2009). Today it has about 8,424 stores and club locations. The companys most successful foreign venture is in its Mexican market (Hill, 2009). This is as a result of the fact that they adjusted their international strategy to meet local demands. Their everyday low price strategy was also successful in Mexico which is a developing country. However, these strategies are not always welcomed by consumers as revealed in their German and Korean market expansions where they failed and had to pull out. Wal-Mart is still struggling to succeed in the Japanese market where it has already invested $1 billion (USD) (BBC, 2007). Nevertheless, Wal-marts international expansions of Wal-Mart has allowed it to develop economies of scale, increase Its customer base and develop more ideas such as their new shop layout (Hill, 2009; Wal-mart, 2009). LITERATURE REVIEW INTEGRATION-RESPONSIVENESS(I-R) FRAMEWORK According to Prahalad and Doz (1987, p.18) the Integration-Responsiveness (I-R) framework is a way of capturing the pressures on a given business . This framework is based on the pressures for global integration and local responsiveness on a business as perceived by the managers of the company (Rugman, 2002). Pressures for global integration are industry forces which drives companies into the standardisation of their products, policies and procedures in order to reduce their cost of operations across national boundaries while pressures for local responsiveness are forces which drive businesses into being locally sensitive to differences in culture, preferences, tastes, and general behaviour of each international market in their internationalisation strategies (Rugman, 2002; Daniel et al., 2009; Luthans and Doh, 2009). According to Luthans and Doh (2009), the understanding of culture and its diversity is important to an international companys successful internationalisation in any country. This is because it impacts upon work force attitudes, managerial ideology, technological transfers, business customs and practices as well as consumer behaviours. The I-R framework was developed by Prahalad and Doz in 1987. They classified international strategies into Global strategy (global integrated, centralised management and move for cost reduction), Multi-focal strategy (an integration of global coordination and local responsiveness) and locally responsive strategy (customised and localised product and services). The adoption of any of these strategies is dependent on the dominant pressure on an MNC as well as its main focus which could be cost reduction or customer satisfaction. Bartlett and Ghoshal (1989) further developed this framework and classified MNC strategies into four categories which can be compared with that of Prahalad and Doz. Their four strategic classifications are: Global strategy, International strategy, Transnational and Multi domestic strategy. Companies with global strategy (high Integration- low Responsiveness) focus on standardization and cost reduction with tight global control, those with International strategy (Low Integration-Low Responsiveness) usually introduce their existing competence and expertise into the new market while Transnational companies (High Integration and High Responsiveness) are flexible and integrate equal levels of global integration and local responsiveness into their business. The multi-domestic companies on the other hand (low Integration and High Responsiveness) respond more towards product customisation (Daniel et al 2009). It is however worthy to note that the adoption of one strategy may lead to the negl ecting another. Figure 1, shows the diagrammatic representation of the strategic classifications by both authors. CULTURE The understanding of culture and its impact on international market expansion is imperative to the success an MNCs strategy in a foreign country (Luthans and Doh, 2009). The degree of pressure for local responsiveness is reflective of the degree of influence of culture upon consumers. Differences in cultural match between companies and employees or consumers can often result to struggle for success in an international market (Holstein, 2007). Hofstede (1980, p.21), defined culture as the collective programming of the mind which distinguishes the members of one human group from another. Just as personality defines the identity of an individual, culture defines the identity of a group. According to Luthans and Doh 2009 p.96, culture is the acquired knowledge that people use to interpret, experience and generate social behaviour. This acquired knowledge often manifest into peoples attitude, values, behaviours and general ways of life. Many researchers have argued that culture can be lea rned, shared, symbolised, patterned, adapted and transgenerationalised. Hill (2009) further argues that values and norms form the basis of a culture. These values could be attributed to collective responsibility, social obligations, loyalty and so on and are often times emotionally important to the group. Norms on the other hand are social codes of conducts which dictate peoples behaviour towards each other. The Japanese for instance, can be seen as a group of people with similar values and norms and related culture. Several researchers have studied cultural differences and its impact on different national behaviours. Hall (1973, 7976) cited in Paliwoda and Ryans (2008), categorised culture into High and Low context. High context cultures like Japanese and Arabic, prefer implicit or unspoken messages and slow business discussions with emphasis on personal relationship and trust while Low context cultures like North America, United Kingdom, Germany prefer explicit, written or spoken messages with more emphasis on expertise, performance and efficiency. Hofstede (1980) undertook a study of the impact of culture on values in a workplace. He categorised culture into four main dimensions: power distance, uncertainty avoidance, individualism -collectivism and masculinity-feminity. A fifth one confucian dynaminism also referred to as long term or short term orientation was later developed. Power distance shows the extent to which people perceive inequality. High power distance nations (cultures) emphasise on the inequality of power, its workforce follow their superiors orders while low power nations or cultures minimise this inequality to minimum thus the work force follow superiors orders as a procedural requirement. Uncertainty avoidance on the other hand is the extent to which cultures avoid uncertainty. High uncertainty avoidance cultures shy away from risks, while low uncertainty avoidance cultures see risk as a part of life. Individualism versus collectivism is the degree to which people look after themselves as individuals or work in groups. Masculinity is often compared with feminity. Cultures with emphasis on success, money were referred as more masculine by Hosftede while a culture with emphasis on quality of life and caring for people are seen as feminist ( Hill,2009; Luthans and Doh,2009). The table below shows the Work-related values for 5 countries adapted from Hofstedes study. In as much as Hofstedes work is well accepted and has provided the basic characterisation of different cultural or national groups, these are not definite because culture cannot be easily classified and also culture is gradually changing with the increase in globalisation and integration of the world at large (Luthans and Doh, 2009). WAL-MARTS EXPANSION INTO JAPAN. Wal-Mart initially made a failed entry into Japan in the mid 1990s when it entered the market through selling its products in local supermarkets, however sales were disappointing (Yoffie and Wang, 2002). The initial failure could be associated to slow market drive by the local super markets as Wal-mart had little or no control over them. This can be seen as a major disadvantage of indirect exporting (Root 1994). However, in 2002 Wal-mart made a second attempt into Japan (BBC, 2006). Japan is one of the wealthiest and developed economies in the world. It has the second largest consumer market (Haddock-Fraser et al., 2009). Wal-marts entry into Japan was through partnership with Seiyu Ltd which is Japans fifth largest hypermarket and was in financial distress at that time (Yoffie and Wang, 2002). It was a deal which was done in phases as agreed by both parties. Wal-mart was to initially acquire 6.1% of Seiyu shares and gradually increase its stake by acquiring up to 67% of Seiyu in 200 7 (Yoffie and Wang, 2002). Sumitomo Corp a leading trading company in Japan also had a 15.6% stake of Seiyu (Luthans and Doh, 2009). In 2005, Wal-mart increased its acquisition stake making Seiyu a Wal-mart subsidiary and increasing Wal-marts control over Seiyu. In 2007, Wal-marts stake was again increased to 95.1% (Wal-mart, 2009). This partnership deal was meant to help Wal-mart minimise its risk of internationalising in Japan where there is strong domestic competition, price wars and strong suppliers and also help its entry and expansion in the market (Yoffie and Wang, 2002; Luthans and Doh, 2009). ANALYSIS OF WAL-MARTS STRATEGY IN JAPAN. Companies like Wal-mart, adopt international strategy for global expansion as suggested by Bartlett and Goshal because they have core competences which they can capitalise upon especially if its difficult for their rivals to match them. Companies with International strategy have important part of their value chain such as decision making, expertise, new products and international operations being controlled or decided from their headquarters. However such centralised decision making can often impede upon the abilities of the subsidiaries to respond to local demands (Hill, 2006; Daniel et al., 2009). Wal-mart has a cost efficient operating system with an expense structure that is among the lowest in the industry (Shah et al, 2005). Its price of food was estimated to be 20% lower than its competitors in the United States (Yoffie and Wang, 2002). Wal-mart is therefore trying to replicate this successful American strategy and core competence of Everyday Low Price (EDLP) in the Japanese international market. Though this strategy has been success in some of its international markets such as Mexico and China, the results in Germany and Korea were so poor that Wal-mart withdrew from those countries in 2006. Once again the success of this strategy is still questionable in Japan. Japanese consumers associate low price with low quality as they are willing to pay high price for high quality products (Holstein, 2007; Strategic Direction, 2008; Boyle, 2009). The perception of customers towards low price signifying low quality is particularly high in its clothing segment (Brunn, 2006). This low price strategy was adopted by Wal-Mart in its entry into Japan in 2002, especially because it was at a time when the country was just emerging from a prolonged recession and consumer income was low (Luthans and Doh, 2009). In order to erase this image of Low Price signifying Low Quality from the minds of their customers, Wal-Mart has introduced, more expensive products for the customer segment that prefers high cost while still maintaining some low cost variants. For example, it has jeans for $10 and $ 35 option as well (Business Week, 2005) this however may further confuse its customers who may not understand the basis for such price disparity. Japan is a country with a high context society and collectivistic way of life (Paliwoda and Ryans, 2008). They have strong ties to families and groups and great emphasis for quality and prestige (Hofstede, 1980). As a result of these strong social ties, Wal-Marts sacking of 25% of Seiyus work force including 1500 managers and employees in 2004, was wrongly perceived by the Japanese people. Wal-mart opens its stores for 24 hours a day, this is seen as stressful by the employees and generally seen as an infiltration of the American culture into Japan. Its introduction of American, Canadian and British managers who act on headquarters decisions rather than employing Japanese managers who understand the market better further portrayed them in a negative light to both the employees and the general public. This consequently led to the loss of some of its customers (Holstein, 2007; Strategic Direction, 2008). Another core competence which Wal-mart introduced into Japan is its technology-focused inventory replenishment system which is linked to their suppliers. It helps them monitor and manage their inventories. However, because the Japanese people prefer personal interaction when doing business (Hofstede,1980), the implementation of this Information technology strategy has not been easy, especially as Japan has several layers of distribution network which are closely networked and difficult to penetrate. It thus makes high volume discounting difficult and merchandising more expensive (Brunn, 2006; Holstein, 2007). Wal-Mart is however trying to eliminate the middle-man in order to successfully implement its low price strategy (Luthan and Doh, 2009). Wal-marts response to local tastes, preferences and general way of life is perceived as low in its international strategy as It tends to implement its competences into international markets with little considerations to what the local demands, preferences, expectations are and this has led to its struggle to survive in Japan (Brunn, 2006). Comparing Wal-mart with Tesco Plc in Japan, the following differences can be drawn from their strategy. Tesco Plc which is the biggest retailer in the United Kingdom entered Japan in 2003 through the acquisition of a domestic retailer just as Wal-Mart did. While Wal-mart acquired Seiyu which is a hypermarket, Tesco Plc acquired C Two-Network stores which has small discount supermarket stores (Tesco, 2009). Haddock-Fraser et al., (2009) have argued that large supermarket (hypermarkets) of the western cultures are not viable in Japan, rather small supermarkets, convenience stores with fresh and quality products are preferred by the Japanese consumers. Thus the strategic move of acquiring a discount supermarket chain by Tesco was aimed at meeting the local demand of the Japanese consumers who prefer to shop daily for fresh food in small quantities with convenience. This shopping behaviour makes them to patronise convenience stores and discount supermarkets which are more accessible than out of town hypermarkets. Tesco, with its small store format, experienced overall sales growth in 2006 unlike Wal-mart which has been making loss for four years (Haddock-Fraser et al., 2009). Upon acquiring C Two-Network, Tesco retained the management team of the company to oversee its operations in Japan, because Tesco realised that these managers have better understanding of the Japanese employees, consumers and suppliers (Food and Drink, 2003). Japan, being a country with high collective behaviours, (Holfstede, 1980) perceived this as a good move. Tesco Plc tries to localise its products and services in each of their international markets, recognising that each market has unique preferences. This higher degree of local responsiveness in their international markets emphasises the reason why Tesco retains its foreign managers and limits its control from headquarters (Tesco, 2009). Figures 3 and 4 below further shows the differences in the sales contribution of the international markets to the total revenue of both companies. Wal-Marts international markets contributed 24.6% of the companys 2009 financial income while Tesco Plc has 53% of its 2009 financial income being generated by its foreign markets with Asia alone generating 30% of this value. It can, therefore, be concluded that Tescos response to local responsiveness has a positive impact on their financial performance internationally. CONCLUSIONS AND RECOMMENDATIONS Wal-Mart is very successful in its domestic market and also some foreign markets such as China and Mexico where it had to adjust its strategy in order to respond better to local pressures. It is therefore recommended that Wal-mart should further develop its strategy in Japan and respond better to the countrys local demands and preferences through the opening of convenience stores in order to capture that market segment and offering more fresh local products to meet the local demand. Wal-mart should also employ Japanese managers who understand the market better. These measures will help Wal-mart to succeed better in Japan where the pressure for low price by customers is not emphasised rather high quality is preferred. Wal-mart can still maintain its international strategy with a little more responsiveness to local demand as there is no one best strategy to adopt. This move will save Wal-mart from withdrawing from the market where it has already invested $1 billion USD. Wal-marts low s ales value from international operations in comparison with Tesco reveals that the retail market is still a viable industry for Wal-mart to exploit.

Name: Come live with me and be my love Essay -- English Literature

Name Come live with me and be my love Focus: Marlowe’s use of words in communicating the meaning of the poem and how his poem is a memorable one. The poem â€Å"come live with me and be my love† is a love poem written by Christopher Marlowe, persuading his love to come and spend some time with him. It is a poem full of romantic and passionate words that form natural imagery to convey the poet’s feelings and what he means. By the way the poet uses words to persuade his love, makes the poem similar to the poem, â€Å"To his coy mistress†. In the first stanza, the poet says, â€Å"Come live with me and be my love†. He just says â€Å"come† and does not add â€Å"please† to show her a bit of urgency but in a polite or calm tone. He stresses on the fact that he wants her to come and have a romantic time by saying, â€Å"and be my love†. In the next sentence, â€Å"And we will all the pleasures prove†. Already, he has started saying â€Å"we† to show that he really wants to be with her. He also wants to inform his love that he will give her a nice time when he says, â€Å"All the pleasures prove†. He then continues his sentence with, â€Å"that valleys, groves, hills, and fields woods or steepy mountains yields,† He says this to tell her where he wants them to go which is basically nature places. He uses the nature words to create natural imagery to show a wider imagination. Also he uses nature because already he can feel a sense of freshness and beauty for the two of them. â€Å"And we will sit upon the rocks†. He says it to tell her what he really wants then to do. He uses the word, â€Å"sit† and not â€Å"stand† to show to his love that he wants to spend a long and comfortable time with her. He also shows that he wants them to have a relaxing time as he says,... ... these pleasures may thee move, come live with me and be my love†. In this, persona goes straight to the point telling his love that if all that he has told her is good enough she should just come and stay with him. There is also a feeling of him being desperate when he says in the last line that, â€Å"come live with me and be my love† I think that the poem is made memorable by the way the persona uses natural imagery to relate to his feelings and by the way he uses a very convincing and gentle tone to persuade his love to come and be his love . This twenty line poem is also made memorable by the way the poet uses rhymes to catch the attention of the reader and the way he uses some old fashioned English to draw attention to the reader such as, â€Å"flocks†. That is how the poem, â€Å"come live with me and be my love† written by Christopher Marlowe is made memorable.

Voting Essay :: essays research papers

Voting Essay Can you imagine walking into the scheduled spot chosen in your riding for voting, to find a group of young teenagers just hanging around talking and laughing amongst themselves? Wouldn't you be thinking, what do those kids know about voting? Look at them just mingling about with each other! This election could determine my lifestyle in the future! For this reason and others, I believe the voting age should be left at 18, if not raised a year or two.   Ã‚  Ã‚  Ã‚  Ã‚  Is it not true that the Young Offenders Act was created because youths under the age of 18 cannot think rationally for themselves and need special guidance? Well one could argue that for the same reason, youths shouldn't be given the right to vote. Politics, Federal Bills, and the government can all be classified as jobs for the elders. Perhaps it is best for the elders to decide upon who they are. Don't get me wrong, I'm not trying to put down young people, obviously not, look at myself, its just that it is safe to say that citizens older then me, even one year older have more knowledge then me and would have better understandings of who to vote for. People may argue that some teens do have more knowledge then some adults, but we're talking majority wise.   Ã‚  Ã‚  Ã‚  Ã‚  Voting is also not an easy task. It takes a lot of effort and research to distinguish which Member of Parliament would be the best to vote for. Some representatives may even come door to door to persuade you to vote or them and since they would be aware that young teens now have a say in elections, they would use their sneaky minds and somehow promise something attractive to youths, possibly a four day school week or three months summer of summer break as opposed to two. Surveys have shown that teens are much more gullible then adults and this could also cause a problem within a group of friends. e.g.(Hey man! Who are you voting for? Umm… The Reforms. All right sounds good to me, I'll choose them too.

Fraudelence Personified :: essays research papers

Fraudulence Personified   Ã‚  Ã‚  Ã‚  Ã‚  The Pardoner is the best representation of an allegorical character in â€Å"The Prologue† of Geoffrey Chaucer’s The Canterbury Tales. The Pardoner is the perfect personification of fraudulence. He shows this in three basic ways: his appearance, speech, and actions. If one just glances through the reading of the Pardoner than one will think that he is a good religious man, but if one look further into it than he will find the small double meanings that he is the exact opposite. Chaucer likes to use an allegorical style to add some comedy and sophistication to his writings.   Ã‚  Ã‚  Ã‚  Ã‚  The comedy is most heavily used in the Pardoner’s description than in any other part of The Canterbury Tales. For example (page 135, line 712) â€Å"There was no pardoner of equal grace/ For in his trunk he had a pillow case.† When the words â€Å"no pardoner of equal grace† are used you are lead to believe that the Pardoner is a great man, but if you look back in the reading you will find totally different things. He is a dirty, immoral man that really does not have much grace. Another example of the sarcastic comedy is (page 135, line 727) â€Å"In church he was a noble ecclesiast. How well he read a lesson or told a story! But best of all he sang an Offertory, For well he knew that when that song was sung He’d have to preach and tune his honey-tongue That’s why he sang so merrily and loud.† Again the text seems to be saying he is a â€Å"noble ecclesiast† and that he likes to preach the word of God to others. If one looks at it closer one will find out that calling him a noble ecclesiast is a joke and that he only preaches and sings so that he can take the tithes for himself.   Ã‚  Ã‚  Ã‚  Ã‚  There are quite a few examples of the Pardoner’s actions being the personification of fraudulence throughout lines 608-734. For instance (page 135, line 705) â€Å"He’d sewed a holy relic on his cap:/ His wallet lay before him on his lap,/ Brimful of pardon come from Rome all hot.† The relic sewed on his hat showed that he thought of himself as a righteous holy man, and that is one thing he was not. The wallet and the pardons was the most disturbing of his acts. Since he was holding his wallet on his lap, it shows that he is very interested in money.

Aphra Bhen’s Oroonoko “The royal Slave” and “Candide, Or Optimism” Essay

Aphra Bhen was a prolific female playwright and author during the restoration period of English history. Bhen herself stood by the power of the monarchy. Her book ‘_Oroonoko_’ has hints within the text that royalty is seen as set apart from the rest of society; and that rank is the natural order of things. Though little is really known about Behn’s early years, evidence suggests that she may have had a Catholic upbringing; (1) however, in considering the text for analysis, Bhen’s position on religion shows that she found religion very constrictive to society, which I will discuss in detail later. Franà §ois-Marie Arouet who is also known by his nom de plume Voltaire, was famous for his wit and for his advocacy of civil liberties, including freedom of religion, freedom of expression, free trade and separation of church and state. He was a French Enlightenment writer, historian and philosopher, and his Book ‘_Candide or Optimism’_ is a satirical philosophical tale which I will also discuss in detail later. The first text to be analysed is found on page 11 of ‘_Oroonoko_’. The text depicts the â€Å"Indian† natives of Surinam, how they appear to the narrator, how they show love to each other and how they interact with the English governor. The text begins with a vivid description of the natives. ‘they are extreme modest bashful, very shy and nice of being touched†¦Ã¢â‚¬â„¢ [†¦] ‘†¦and though they are all thus naked if one lives forever among them, there is not seen an indecent action or glance.’ This is a vivid description of innocence, and leads to the use of poetic language when discussing erotic love: eg :-‘he pursues her with eyes and sighs were all his language’ while she: ‘†¦looked  down with all blushing modesty.’. This is also a clever use of the narrative structure known as vocalisation, and gives a powerful impression of how the natives feel for each other. However the tone she uses in the text is also hyperbolic, in as much as she romanticises the natives she describes. Also by doing this the natives are shown as passive. The text also contains Biblical perspective and religious connotations. In the first quarter of the narrative she states ‘†¦so like our parents before the fall†¦Ã¢â‚¬â„¢ which she also connects with: ‘†¦and these people represented to me an absolute idea of the first state of innocence, before man knew how to sin†¦Ã¢â‚¬â„¢ By placing these comments in this conjunction, together with the innocence she creates, she thus connects both the native man and the woman to Adam and Eve within their setting:- the jungle of Surinam, which thus creates an impression of the Garden of Eden as described in the Bible, in Genesis 3. This is something that her audience, having known the Biblical text accurately, would have been able to understand and thus take into consideration, when thinking about a man and a woman from a country a long way away. The narrator considers this noble; when she sees their culture free from the social parameters of religion and informs the reader thus: ‘Nature is the most harmless, inoffensive, and virtuous mistress, it is she alone, if she were permitted, that better instructs the world than the inventions of man; religion would here destroy that tranquillity that they possess by ignorance.’ But she also sates in the first quarter of the text . ‘It seems as if they had no wishes, and nothing to heighten their curiosity’; and later adds: ‘where there is no novelty there is no curiosity.’ when this is considered with the biblical connections, there is the possible implication of rank detachment thus separating the natives from the Christian-European culture which she and her readers are a part of. At the end of the text, she separates the natives even further from the colonists, when she describes a meeting with the Governor. When the Governor cannot make the trip to see them, the natives conclude that he must be dead. When this it is seen that this is not the case, the natives call the Governor ‘a liar and guilty of that infamy’. On one level, this could be seen as ‘native justice’ as she calls it. However, it also implies that the natives are limited in their understanding, and possibly suggesting that colonisation is acceptable, moreover necessary for their development. The second texts is seen on Pages 40 to 42 of Voltaire’s ‘Candide or Optimism’ and are contained in chapter 16 of the main text. The scene depicts Candide and Cacambo entering the Jungle of Orillion, Their entrapment by the Orillians’; Cacambo’s discourse with the Orillians, who then release Candide and Cacambo from captivity, and ends with Candide’s exclamation as to how nice the Orillians are. ‘It’s a Jesuit it’s a Jesuit we will be avenged! And we’ll eat the Jesuit! ‘ say the Orillians after capturing Candide. Here Voltaire is seeing the native as very savage. But he is also viscously satirical and ironic, as Voltaire himself was taught by the Jesuit order. The omniscient narrator here gives us insight into what the natives are saying, and this adds to the viscous humour and the irony. Candide then considers the philosophy of optimism which is the underpinning continuing theme within the text ‘All is for the best, no doubt, but I must say that it’s a cruel thing to have lost Mademoiselle Cunà ©gonde and be roasted on a spit by the Orillions.’ Cacambo comes to the rescue by reasoning with the natives. Here Voltaire does not see a race that is inferior to the culture in Europe, but simply another form human being that can be reasoned with. As Cacambo states: that: ‘natural law teaches us to kill our neighbour all the world over’. [†¦] ‘The Orillians might be cannibals’ but as he says ‘We Europeans have other means of eating well’ thus suggesting that there is little that separates modern society from the native, other than money. The Orrillians are convinced by Cacambo’s reasoned speech and not only do they let them go, they give them women and are treated with â€Å"every civility† again underlining the ‘civility’ of the native population and thus informing the reader of the day that the natives are civilised in their behaviour, despite where they live and what they wear and try to do. As the piece end’s, Candide is overcome both by his deliverance but also by the natives themselves â€Å"what men! What customs!† he says, going back to the theory of Optimism and the issues that relate to cause and effect: ‘ if I had not run my sword right through Cunà ©gonde’s brother, I would have been eaten alive without fail.’ [†¦] ‘It seems to me that nature is a good thing, since these people, instead of eating me, showed me a thousand civilities just as soon as they know I was not a Jesuit.’ In its tone style and genre ‘_Candide or Optimism’_ is a sharply satirical, philosophical tale that stands against the Leibnitz’s argument for philosophical optimism which is summed up in the words of Alexander pope: ‘whatever IS, IS RIGHT’. (2) In its tone style and genre ‘Oroonoko’ is a classical tradgedy where the hero is brought low by personal character flaws or outside circumstances. In comparing and contrasting the texts, both consider colonisation and exploration: In considering the concept of exploration within ‘_Oroonoko_’ Bhen paints a vivid picture of the passivity and the beauty of the natural order, and how this justifies hierarchal society, Whereas, in ‘_Candide_’ Voltaire paints a very different picture, where humanity as a whole is struggling with its very nature, and only reason and enlightenment can help humanity progress. In considering colonisation, Bhen supports the idea of colonisation as a means of financial gain for the homeland. Therefore the natives are shown as a species on their own but a secondary species, next to the European colonists which thus supports the idea of slavery, as a means to an end, despite the suffering that slavery incurs. This is seen in how she considers the natives in the text, who are considered, on the whole as naà ¯ve. In ‘_Candide_’ Voltaire gives us a very complex picture of a world with complex cultures that simply do not interact well. Suggesting that colonisation is an imposition of one culture upon another for the sake of greed. This too is seen in the way he portrays the natives in the text, and though both consider religion to be a man-made construct that is difficult and dangerous to impose upon another culture. It is Bhen’s perspective of the natives that is demeaning, whereas Voltaire’s position is one of equality where we are all the same ‘the world over’. ‘_Oroonoko_’ by Aphra Bhen and ‘_Candide_’ by Voltaire, Both have varied and complex arguments relating to slavery and the plight of humanity. Both are very different and tell two very different stories of life in other lands. The fact that they are still in print now, is a reflection of their importance in understanding the attitudes and cultural aspects of the time that they were written. This in turn, still makes them as important as they were when they were first written. 1. Todd J Introduction xviii Oroonoko 2. Pope A _Essay of man p 45-6_ Fraiser R Voltaire â€Å"_candide, or optimism†_ P 182 renaissance and the long 18th Century (ed) Pacheo A, Johnson D, Open university press. Biblography Bhen A. Oroonoko William canning (1688) (ed) Todd J. penguin classics(2004) Voltaire Candide or Optimism (ed) T. Cuffe Penguin classics (2005) The Renaissance and long eighteenth century (ed) Pacheo A, Johnson D, Open university press.(2008)

How can I as a nurse change the public health system?

The healthcare system is composed of different individuals who are aiming to provide quality healthcare services to achieve optimum health among their patients. One of which are nurses. It is said that the role of the nurses are very important in the health care delivery as they are the ones who are directly involved in the care of the patients. The core services of the nurses include health promotion, health protection and illness prevention (Backe, 1996). However, in this contemporary world, the role of the nurses are not only limited in the caring of the patients, but also in changing the public health system to ensure that they provide quality and standard health care services among people. Accordingly, the public health is the core of a quality heath care system and is considered as the most cost-efficient method for the prevention of disease and improvement of health (Avila & Smith, 2003). The public health is also known as the first line of defense of the nation as their response to the threat of bioterrorism and in line with disaster preparedness. With years of negligence and erosion in financial budget, the capability of the public health system has been compromised in performing their core functions effectively. In this regard, such issue has become critical in sustaining a long-term stable funding source for the health of the public. With the continuous threats of bioterrorism, pandemic flu, and natural disasters it is important that public health system must be improved to cope with these challenges. As a nurse, I can say that I also have the capability of changing the public health system in various ways. One of these is by being more observant to what is happening around me. Being a nurse, my responsibility should not be bounded by merely practicing all the things that I have learned from the books and from the years of studies at nursing school. In order to make changes in the public health system, I must become more observant to my environment specifically in terms of knowing what policies provided by healthcare authorities are still suitable for the current trends in delivering quality healthcare services and which policies should be modified or revised to meet the changing needs of the people. In addition, I can say that as a nurse, I can change the public health system by knowing directly from the people what they need and coordinating it with the proper authorities for them to make changes and improvement to meet the needs of the public. In addition, I can also help by providing assistance in assessing the needs of the public and helps in providing effective intervention programs. Through my sufficient knowledge and skills not only with hands on activities but also in research and development since evidence are necessary in planning and implementation of appropriate public health system, especially in the remote and sub-urban communities. I can also say that as a nurse, I also have the ability to change the public health system and provide significant impact in terms of improving the public health through both the population-based health approaches, evidenced-based health strategies and interventions with individuals and families. Recent studies have shown that the crucial role of nurses play in the enhancement of evidenced-based nursing practice and their influence on the public health system (Manley & Webster, 2006). Furthermore, I can also say that I can help in changing the public health system by my distinctive knowledge based on my experience as a public nurse. As strategists, clinical experts as well as collaborators, I can say that I also have the unique ability to interpret the essentialities of health and illness contexts so as to advocate families, populations and clients to healthcare planners and policy making body’s at all public levels of the healthcare system. Since I have worked in various roles within a wide spectrum of the public health system in various work environment and settings, I can say that I have enough information on what the public health system should be improved and enhanced (HRSA, 2005). Through my nursing practice expertise, I can also become an instrument to enable the public health authority to identify which intervention strategies is suitable for a specific need of the people as well as to help in overcoming the problems and issues faced by the public health system in order to continuously provide quality health care to the patients, especially in the rural communities. All in all, I can say that my role as a nurse is not only limited to the clinical practice and expertise. My role is to become an effective instrument of bridging the long distance between the people and the authorities who are trying to safeguard their health and help them in preventing diseases that would threaten them for having quality health care living. Reference Avila, M. and Smith, K (2003). â€Å"The reinvigoration of public health nursing: methods and innovations.† Journal of Public Health Management Practice 9(1): 16-24. Backe, H. (1996) Public Health Nursing Services in Rural and Northern Regional Health Authorities: Policy Options for Boards. Unpublished Paper. Winnipeg. Heath Resources and Services Administration. (2005). Public health workforce study. Bureau of Health Professions: Rockville, Maryland. Manley, K. & Webster, J. (2006). Can we keep quality care alive? Nursing Standard 21(3): 12-15.